Travellers Choice members are seizing newly-revealed growth opportunities following the group’s roll-out of an exclusive business intelligence tool developed in partnership with its preferred suppliers.
Unveiled this month, the award-winning group's new Member Performance Summary (MPS) dashboard enables agency owners to view and analyse in-depth sales data based on accurate figures updated by preferred partners.
The information is then easily segmented, including by product type, destination and supplier. Each agency can also track sales trends across specific timelines and benchmark its performance – including its support for preferred partners – against peers, as well as the overall network.
General Manager - Sales Nicola Strudwick says the innovative dashboard delivers "timely, relevant and actionable insights" that empower Travellers Choice members to make more informed data-driven decisions.
"We have given independent businesses the ability to understand their individual strengths and weaknesses, recognise growth opportunities and pinpoint market trends faster and more accurately than ever before," says Strudwick.
"We are already seeing our members respond by realigning their sales and marketing efforts in ways that boost their bottom lines. Their actions are also helping optimise the overall financial performance of Travellers Choice, which of course returns profits entirely to its member shareholders."
Queanbeyan City Travel & Cruise owner Jenny Cooper says the sophistication of the MPS dashboard and the level of transparency it offers is "a game changer".
"Having this level of disclosure available allows us to be proactive, strategic and focused on where the opportunities for growth truly sit," says Cooper.
"When speaking with our travel agency friends aligned with other consortia, it’s also become clear that this level of insight and visibility is not something many have access to."
Triple R Travel owner Rowena Barnes says the dashboard's "intuitive and easy-to-navigate" design ensured it had become an invaluable tool for confidently crafting “outstanding insight”.
"Well-designed graphs and grid tables make complex sales data easy to read and understand," says Barnes. "We can instantly see our progress with all preferred suppliers, identify opportunities and track results in real time.”
Taking Off Tours owner Melanie Golin claims the efficiency of the new reporting system is unmatched, with regularly-updated data "eliminating the guesswork" in terms of how her agency is tracking against other members and contributing to the network's preferred supplier sales targets.
Strudwick took the opportunity to thank Technology Partners Insights and the group’s preferred supplier partners for their commitment to the MPS project.
“Suppliers have been instrumental in the successful development of the dashboard, with many adjusting their own reporting systems to align to Travellers Choice’s purpose-built template.
“By generously investing their time, expertise and resources they have not only enhanced the support and insights we offer our members but also strengthened our long-standing partnerships.”