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About Travellers Choice


Travellers Choice is an award-winning retail network of independent Australian travel businesses.

Since 1977, we have developed a privileged reputation for supporting different independent agency models from home-based to high street, boutique to multi-location, retail/wholesale hybrids and online operators.

Our national membership footprint encompasses members in regional and urban locations who are successful owner-operators providing personalised service, unbiased advice and excellent value to Australian travellers with whom they enjoy high levels of repeat and referral business.

Why Travellers Choice

At Travellers Choice, our members are our most important customers and we are committed to understanding their pain points and meeting their needs. We provide a suite of services and benefits accessible through a carefully-crafted membership structure which offers flexible arrangements to meet members' business needs today and also tomorrow.

As a public unlisted company operating on cooperative principles, our members are the only shareholders and sole financial beneficiaries of the company. Members retain control through majority member representation on the Board of Directors, equal voting rights and the opportunity to participate in decisions affecting the company. They are the exclusive recipients of profit-sharing from end of year trading rebates, dividends and re-investment in member services.

Our Difference

Travellers Choice is Australia’s leading network of independent travel businesses. Members enjoy the advantages of remaining independent business operators while benefitting from our member-centric focus on providing personalised services and support.
Industry innovation


Travellers Choice strives to continually improve and adapt. Our innovation in pioneering the convergence of offline and online distribution channels has made us unique amongst travel networks.

Industry rewards


Travellers Choice has operated profitably for over 45 years with profits and record distributions returned back into members' businesses to deliver an exceptional return on membership value.

Leading people


Travellers Choice has been recognised at the highest level with National Travel Industry Awards (NTIA) honours in 2015, 2019, 2022 and 2023, and boasts many award-winning businesses and individuals.

Recent Achievements

At all times, Travellers Choice strives to stay true to our purpose of supporting every one of our members. We regularly review the services we provide and the areas we are focussing on to ensure that our members receive the maximum benefit from their membership.

Year In Review

Becoming our member is easy, simply click on the link below to find out how.

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