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Travellers Choice history

Our History

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2023

Travellers Choice is endorsed at the highest level by its members - who deliver a Net Promoter Score of almost 85 - and at the 2023 National Travel Industry Awards when it defends the title of 'Most Outstanding Non-Branded Travel Agency Group. A return to profitability sees the vast majority of the company's 2022/23 profit returned to members who remain its sole shareholders.

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2022

Independent travel businesses are presented with new business solutions when Travellers Choice unveils a suite of flexible membership packages built on decades of experience and industry research, and designed to meet evolving needs. The initiative is one of several that earn the organisation the title of 'Most Outstanding Non-Branded Travel Agency Group' at the 2022 National Travel Industry Awards.

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2021

In the face of a global pandemic, Travellers Choice employs resourcefulness and ingenuity to ensure members receive the best support possible. Weekly webinars, legally-compliant terms and conditions and a formal process to escalate and resolve booking issues are introduced, generating unprecedented approval ratings and praise for the organisation. 

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2020

Travellers Choice rolls out the 'holy grail' for independent travel agents – TC One, a booking platform that provides members with a single interface from which to book preferred products and an online booking tool for their agency websites. 

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2019

Travellers Choice is once again recognised as Australia’s ‘Best Agency Group’ at the National Travel Industry Awards. The company maintains its perfect record of returning a profit during every year of its 42-year history, with almost 90% of the funds returned directly to its members who remain the sole shareholders.

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2017

Offline and online travel worlds converge when Travellers Choice becomes the first traditional retail network to join forces with an online travel agency. The innovative arrangement enables customers to book a TripADeal package through any Travellers Choice store. 

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2016

The company launches TC Hub, a next generation intranet solution featuring a novel tool allowing members to directly compare preferred suppliers' offerings. 

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2015

Travellers Choice is crowned Australia’s Best Travel Agency Group at the National Travel Industry Awards. A ground-breaking initiative, Digital Managed Services, is also unveiled offering members support in key online business activities such as SEO, SEM and social media. 

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2014

The group becomes the first national retail travel network to fund the full cost of participation for members in the newly-launched Australian Travel Accreditation Scheme (ATAS). ATAS accreditation brings consumer credibility to the Travellers Choice brand. 

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2012

Travellers Choice provides funding to all travel agent members for membership with the Australian Federation of Travel Agents (AFTA). Travellers Choice members now have access to all AFTA services and benefits. 

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2011

Travellers Choice introduces a unique website solution, Site Builder, which sets an industry benchmark by enabling members to offer their own customised websites supported by centrally loaded travel products managed by the Travellers Choice marketing team. 

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2007

The Choice Awards are introduced, establishing a platform on which members who make the greatest contribution to the company through preferred supplier sales are recognised and rewarded each year. Winners receive a range of benefits including an invitation to attend an exclusive reward trip. 

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2006

Travellers Choice becomes a public unlisted company which permits only its member travel agents as shareholders. It also unveils one of the retail sector's first dedicated cruise marketing divisions for cruise specialist agents.

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2001

CTG is renamed Travellers Choice and introduces marketing activities and initiatives to support its new national brand. This re-branding coincides with entry into the QLD market and a landmark event where the Travellers Choice membership numbers exceed 100.

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1996

CTG joins Travel Agent Cooperative VIC and NSW to form a national buying group, Australian Travel Agent Cooperative (ATAC). Within a year CTG withdraws from ATAC, sets its sights on becoming a national network and begins expanding into ACT, NSW, SA and VIC.

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1995

Now, with 35 members in WA, the retail travel network, now known as Community Travel Group (CTG), is the largest group of independent travel agents in the state. 

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1977

Six WA travel agents create Community Co-operative Travel. The agents hail from different cultural backgrounds and enjoy strong ties to different national carriers, allowing them to sub-consolidate to each other.

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