Combining self-paced learning with monthly Zoom masterclasses, the six-month program will explore a range of topics, including leadership, strategic communications and business innovation.
Travellers Choice Managing Director Christian Hunter says the aim of the program – developed in collaboration with Cornerstone People Solutions – is three-fold.
“We want to equip experienced consultants with a suite of skills in business development and leadership that can cement their position within the industry, add greater value to member businesses and potentially further develop a natural succession pipeline within the group,” says Hunter.
The new program compliments ProStart, an innovative, free-of-charge, three-month training program Travellers Choice launched earlier this year for new entrants to the travel industry.
Hunter says Travellers Choice members have embraced ProStart, with around 50 travel agents expected to graduate from the course by the end of the year.
“ProStart has significantly reduced the time required for new recruits to become assets to a business, which has in turn alleviated time and cost pressures on agency managers,” says Hunter.
“It has also ensured new starters feel supported and provides them with a pathway to further qualifications, which encourages them to remain in the travel industry. ProAdvance builds on that platform by extending the same support to more experienced consultants.”
Hunter says ProAdvance will be offered to Travellers Choice members under a user-pays arrangement, “but with significantly discounted costs”.