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Travel Agents Choice

Marketing Overview

Travellers Choice provides members with diverse, effective and affordable marketing services to help you keep your valuable customers, attract new business and build your brand. We offer you the widest choice of marketing solutions available to independent travel agents in Australia. We’ll also help you create business plans and marketing plans, and work with you to build your business.

We concentrate on three key areas:

Brand development

Brand development We understand the importance of your own local brand and do not detract from your agency’s identity. All Travellers Choice members have access to our complimentary graphic design services. Read more


Agency Branding
Travellers Choice offers a complimentary signage design service for members.

Logo Design
Travellers Choice offers a custom logo design service for members who wish to create a new logo or refresh an existing one.


Digital marketing Strengthen your digital brand presence with website, database marketing, search and social solutions. Our new enhanced offerings include digital managed services to help you with the ongoing management of these services. Read more


Digital Services
Strengthen your digital presence with our managed services for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

Social Media
Focusing on Facebook, our in-house social media experts understand your brand and audience so are well-positioned to help.

Site Builder is our custom-designed member website and content management solution. It is a low-cost, content-rich, personalised website solution.

TC Hub
Our dedicated extranet site exclusively for Travellers Choice members.

TC Connect
Engage with fellow members as well as directly with Travellers Choice staff on our closed Facebook group. Share ideas, ask for support or just get to know others within the Travellers Choice community.

Lead Generation

Lead generation Our focus is on delivering cost effective and successful strategies to reach your customer base and grow your business. Travellers Choice also offers comprehensive local marketing support. Read more


Email Marketing
TC Mail is our web based email marketing program. It is a quick and cost-effective tool to help you be the first to get specials to your clients, maintain client relationships and capture your share of the online market.

Local Area Marketing
Travellers Choice encourages members to promote their agencies in their local area. Support is available in the form of graphic design services as well as advice and expertise. 

Members have the opportunity to win prizes and earn rewards through exclusive sales incentives offered by Travellers Choice in conjunction with preferred suppliers

Cruise Club
The Cruise Club is an exclusive marketing service for members who want to grow their cruise business.

Point of Sale
Members are provided with a selection of tactical A1 and A3 posters six times per year which promote offers from preferred suppliers and help drive enquiry to your agency.

Discover Magazine
Discover is the Travellers Choice magazine available to members to enhance your customers’ experience and your agency’s marketing activities.

Message on Hold
Professionally written and recorded on-hold phone message system.

Country Guides
Country Guides offer an array of information relevant to Australians travelling abroad to help them prepare for their travels and assist them while overseas.

For further information, please download our Marketing Booklet, or contact your local Travellers Choice Business Development Manager.


Becoming our member is easy, simply click on the link below to find out how.

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