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Travellers Choice marked its 40th anniversary in style last month, drawing a record attendance to its annual conference held in its hometown of Perth.
Taking the stage in the city’s new landmark Crown Towers, the group celebrated its humble origins as a small West Australian buyers’ cooperative and outlined a “20/20 Vision” for the years ahead.
More than 160 members came to join the festivities, representing almost 100 agencies in a group that now numbers around 120 independent businesses – a far cry from the original six stores that united in the 1970s to maximise their collective airfare purchasing power. And just as the scale and nature of the business has changed, so too have the issues it has on the table.
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