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Travel Agents Choice

History

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1977

Six WA travel agents create Community Co-operative Travel. The agents hail from different cultural backgrounds and enjoy strong ties to different national carriers, allowing them to sub-consolidate to each other.

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1995

Now, with 35 members in WA, the retail travel network, now known as Community Travel Group (CTG), is the largest group of independent travel agents in the state.

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1996

CTG joins Travel Agent Cooperative VIC and NSW to form a national buying group, Australian Travel Agent Cooperative (ATAC). Within a year CTG withdraws from ATAC, sets its sites on becoming a national network and begins expanding into ACT, NSW, SA and VIC.

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2001

CTG is renamed Travellers Choice and introduces marketing activities and initiatives to support its new national brand. This re-branding coincides with entry into the QLD market and a landmark event where the Travellers Choice membership numbers exceed 100.

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2006

Travellers Choice becomes a public unlisted company which permits only its member travel agents as shareholders. It also unveils one of the retail sector's first dedicated cruise clubs.

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2007

The Choice Awards are introduced, establishing a platform on which members who make the greatest contribution to the company through preferred supplier sales are recognised and rewarded each year. Winners receive a range of benefits including an invitation to attend an exclusive reward trip.

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2011

Travellers Choice introduces a unique website solution, Site Builder, which sets an industry benchmark by enabling members to offer their own customised websites supported by centrally loaded travel products managed by the Travellers Choice marketing team.

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2012

Travellers Choice provides funding to all travel agent members for membership with the Australian Federation of Travel Agents (AFTA). Travellers Choice members now have access to all AFTA services and benefits.

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2014

The group becomes the first national retail travel network to fund the full cost of participation for members in the newly-launched AFTA Travel Accreditation Scheme (ATAS). ATAS accreditation brings consumer credibility to the Travellers Choice brand.

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2015

Travellers Choice is crowned Australia's Best Travel Agency Group at the National Travel Industry Awards. This year Travellers Choice also unveil a ground-breaking initiative to provide Digital Managed Services, offering members support in key online business activities such as SEO, SEM and social media.

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2016

The company launches TC Hub, a next generation intranet solution featuring a novel tool allowing members to directly compare preferred suppliers' offerings.

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2017

Offline and online travel worlds converge when Travellers Choice becomes the first traditional retail network to join forces with an online travel agency. The innovative arrangement enables customers to book a TripADeal package through any Travellers Choice store.

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2019

Travellers Choice is once again recognised as Australia’s ‘Best Agency Group’ at the National Travel Industry Awards. The company maintains its perfect record of returning a profit during every year of its 42-year history, with almost 90% of the funds returned directly to its members who remain the sole shareholders.

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2020

Travellers Choice rolls out the 'holy grail' for independent travel agents – TC One, a booking platform that provides members with a single interface from which to book preferred products and an online booking tool for their agency websites.

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