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Travel Agents Choice

About Us

Travellers Choice is an award-winning retail network of independent Australian travel agents.

Since 1977, we have developed a privileged reputation for supporting different independent agency models from home-based to high street, boutique to multi-location, retail/wholesale hybrids and online operators.

Our national membership footprint encompasses member agents in regional and urban locations who are successful small business owner-operators providing personalised service, unbiased advice and excellent value to Australian travellers with whom they enjoy high levels of repeat and referral business.

As a public unlisted company operating on cooperative principles, our member agents are the only shareholders and sole financial beneficiaries of the company. Members retain control through majority member representation on the Board of Directors, equal voting rights and the opportunity to participate in decisions affecting the company, and are the recipients of profit-sharing from end of year trading rebates, dividends and re-investment in member services.

At Travellers Choice, our member agents are our most important customers. We are committed to understanding their pain points and meeting their needs by providing services and products in return for very low annual membership fees. Our highly personalised approach to members’ needs and our innovation in pioneering the convergence of offline and online distribution channels are what differentiate Travellers Choice and make us unique amongst retail networks.

In response to the impact of the COVID-19 pandemic on the travel industry and travel agencies, Travellers Choice employed resourcefulness and ingenuity to refocus activity and stay true to our purpose of supporting every one of our member agents:

Travellers Choice is a member of the Australian Federation of Travel Agents (AFTA) and has twice been recognised as Australia’s Best Travel Agency Group at the National Travel Industry Awards (NTIA).

Becoming our member is easy, simply click on the link below to find out how.

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